The Elevator Pitch

I am a digital marketing specialist with over a decade of experience in both traditional and digital media. I am the founder of three companies; GOODSTUPH – the Social Media Agency of the Year 2013, ANOTHER GOOD THING  – a social laboratory behind retail label THE DAMN GOOD SHOP , and GOOD CHI  – an experience marketing company.

I deserve no award for the predictable names.

I paid my dues at the likes of AKQA, Publicis, Leo Burnett/Arc Worldwide, TBWA and Ogilvy. I will forever be grateful for the opportunities given and the great minds I have met.

GOODSTUPH’s works have been recognized and featured on leading international publications, including Complex, Core77, The Dieline, Fast Company, psfk and Trendhunter. This would not have been possible without my crew.

I conduct talks and workshops from time to time. I have done so for both agencies and multinational clients alike, such as Squad Digital Kenya, JWT Asia, DDB Singapore, Ogilvy Singapore, Nike Asia, Unilever, Estée Lauder Group, SingTel, 3M, Lenovo and more.

On a personal front, I have been featured by August Woman, Channel NewsAsia, Cleo, Cosmopolitian, Her World, L’officiel, TODAY, The Peak, The Straits Times, and more. Amen to Photoshop.

Beyond work, I love my art, coffee, chicken rice, single malt whisky, the smell of a fresh new book, and my chihuahua Rebel. Although not necessarily in that order.

I am represented by FLY Entertainment. I am currently based in Singapore.

Me by Numbers


In the Advertising Industry


I have marketed and counting




5 cups of 16oz triple-shot Americano I need in a day (and yes this is random).

I would not be here without my homies

Organisation of Illustrators CouncilFLY EntertainmentCulturepush


When I'm angry, I give the best soundbites

品 Prestige Mar 2014 品 Prestige Mar 2014 Magazines
The Sunday Times 19 Jan 2014 The Sunday Times 19 Jan 2014 Dailies
The Business Times 19 Jan 2013 The Business Times 19 Jan 2013 Online
My Paper 1 Nov 2013 My Paper 1 Nov 2013 Dailies
Cosmopolitan Singapore • August 2013 Cosmopolitan Singapore Aug 2013 Magazines
Cleo Singapore August 2013 Cleo Singapore Aug 2013 Magazines
Travel and Leisure Asia July 2013 Travel and Leisure Asia Jul 2013 Magazines
AsiaOne Business 20 Jun 2013 ASIAONE BUSINESS 20 Jun 2013 Online
Where Singapore May 2013 Where Singapore May 2013 Magazines
XINMSN 28 Mar 2013 XINMSN 28 Mar 2013 Online
TODAY 23 Mar 2013 TODAY 23 Mar 2013 Dailies
Buzzfeed 14 Mar 2013 Buzzfeed 12 Mar 2013 Online
8 Days 28 Feb 2013 8 Days 28 Feb 2013 Magazines
Senatus 5 Feb 2013 Senatus 5 Feb 2013 Online
The Peak April 2013 The Peak Apr 2012 Magazines
The Straits Times 2 Oct 2011 The Straits Times 2 Oct 2011 Dailies
Tech in Asia 28 Oct 2010 Tech in Asia 28 Oct 2010 Online
Singapore Women's Weekly Jun 2013 Singapore Women’s Weekly Jun 2010 Magazines
Her World Nov 2009 Her World Nov 2009 Magazines
Founder of GOODSTUPH
Social Media Agency of the Year 2013
For Hire

For Hire

The good people who manage me

Lim Hui Ling
Lim Hui Ling
Head of Artiste Management and Casting | FLY Entertainment

For speaking engagements, please contact my motherhen, Ling.

Jeannette Foo
Jeannette Foo
Publicist | FLY Entertainment

For interviews (and because I’m infamous for double booking myself half the time), please contact my publicist, Jeannette.


30 MAXWELL ROAD • 01-02 • SINGAPORE 069114
CALL: +65.6438.3505 - EMAIL: iam@patl.aw

Say Hai

Say hai. I don't bite. Most times, that is.

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